Most HYPEBEAST readers are accustomed to visiting this website for the latest news and quality content in the realm of street culture. As a company cheekily defined by chasing the hottest, most hyped products of the moment, our print edition is held to the same standards, only there’s often something extra thrown into the mix.
Our magazine often finds itself in constant negotiation between what is interesting now versus what will remain so for the years to come, seeking that liminal space perfectly balanced between timelessness and novelty. Sometimes, we end up in the company of esteemed fashion houses which have persevered for generations, and at other times we find ourselves speaking with bright young things with futures as uncertain as our own – yet it so happens that the time-centric Temporal Issue includes all of the above.
The chief aim of Issue 19 is to examine the notion of impermanence, an idea especially poignant in today’s culture of hype where trends die premature deaths after the briefest of moments in the limelight. It only makes sense to cover labels and collectives as varied in age as possible, from the centuries-old, distinguished craftsmanship of Goyard to labels still gasping from the clutches of youthful angst such as Enfants Riches Déprimés and RHUDE.